Good Inside is a parenting platform founded by clinical psychologist Dr. Becky Kennedy, offering a consistent, science-backed approach to raising emotionally healthy kids. What began as an Instagram following in 2020 has grown into an app, podcast, and bestselling book, now covering everything from pregnancy through the teen years — all built on the idea that kids are born with big emotions but need help building the skills to manage them.
I joined the team at Good Inside in October of 2025 as Marketing Designer, and quickly rose to Marketing and Brand Design Lead.
Since joining, my main areas of focus have been to develop a scalable design system for the Lifecycle team while improving the desing quality of emails across member and non-member segments, increase the volume of assets for growth including paid ads and specialized Landing Pages, and the development of a unified brand system across channels.
Good Inside
Tween/Teen Launch
In March 2025, Good Inside “grew its first branch” by launching a new age segment: tweens and teens. Good Inside brought in expert Dr. Sheryl Ziegler to help parents raising children from the ages of ~10-18 years old.
Good Inside Tween/Teen was the first attempt at taking the existing brand identity and expanding on it. I took on the challenge to create a design system that only utilized pieces from the existing system. Ultimately, I paired down the color palette and kept graphic elements simple and streamlined.
