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You launched a product one year ago, but want to boost brand awareness and capitalize on being in Sephora stores throughout the country. What do you do? You create a pop-up set in the Meatpacking District of NYC in partnership with Sephora. The experiential event on June 16 not only brings Nutrafol Skin to life, but also drives customers in-store and continues the launch into phase 2. By working with external vendors, such as Milk and PopupMob, we created a 360 campaign from photography to event signage and structure to social to meta ads.