Nutrafol Skin 2025

After Nutrafol Skin’s initial launch in February 2024, we took a look at our creative and how it was performing across channels. Once we had enough data, we went back to our guidelines and design to ensure that we were delivering best in class creative. The end result: increased use of UGC in ads to appeal to a social first approach, an updated product and talent shoot, tailored brand guidelines including simplified typography and colors, and messaging that focused on benefits and brand awareness.